Earl Bell – Book Marketing Mentors Podcast w/Susan Friedmann

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Leaving the Bubble of Lost Opportunity

Have you ever wondered how many opportunities are lost because of the desire to stay inside your personal comfort zone?  It is human nature to stay the course because doing so is perceived as being safe and risk-free.  The strange thing about human nature is that many times the riskiest thing you can do in…

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Quantifying the Costs of Voluntary Employee Turnover

According to the U.S. Bureau of Labor and Statistics, the U.S. voluntary employee turnover rate is 23.4%.  That means on average, 1 out of 4 employees choose to leave their company each year. Is your company’s voluntary turnover rate above or below this average?  Have you ever sat down and calculated the actual cost of…

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Eliminate Suspicion to Reduce Resistance

Resistance describes negative energy that inhibits the ability of a company to successfully execute its business strategy.  To accelerate success, reduce resistance.  The secret to accomplishing this goal is to create a high trust environment inside (with employees) and outside (with customers) your company. A root cause of resistance is mistrust When leaders struggle with…

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Assuming Responsibility is Essential to Realizing Business Potential

Building a successful company becomes easy when leaders focus on fundamentals.  Key fundamentals include building a team of effective employees who are: (1) motivated to do great work, (2) are highly competent at their job and (3) function in a high-trust environment. Motivation begins with having a sense of purpose and responsibility.  Responsibility cannot be…

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Trust is Essential to Unlocking Company Potential

To create a healthy environment for companies like yours to succeed and win in the game of business, begin by building a culture based on high mutual trust. A high trust culture is the internal glue that converts a group of individuals into a successful team. How to create high mutual trust Here’s a short…

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Are You Getting What You Paid For

There is an adage that, “You get what you paid for.”  The basic idea is that buyers receive value commensurate with price. This ideal sounds nice until it doesn’t happen.  Remember this before purchasing a company with lofty expectations; only to have bad things happen soon thereafter.  The good news is that another adage, “An…

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Ability to Lead Others Through Adversity

Super Bowl 51 was a case study of effective leadership in action. Being a Seattle Seahawks fan, it is hard to give props to Tom Brady and the New England Patriots, but they put on a master clinic that few saw coming after the Patriots saw themselves down 21-3 at halftime. Below are three key…

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Effective Listening is a Two-Way Street

There is an epidemic of leaders and owners who believe that effective business communication is a one-way street.  This is called the, “leader talks and followers listen syndrome.” In other words, it is your job as a leader to give orders to people who are lower on the company food chain. Although what you say…

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Companies Need AIR to Breathe

If your company has a problem attracting high quality employees, inspiring them to deliver great value and retaining them to help your company grow, then it is time to bring more oxygen, or AIR into your business.  AIR is a necessity for companies that want to thrive and avoid dying. What is AIR Surviving and…

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