Who Are Your Brand Champions
Your company’s brand is not defined by its logo or tagline. Instead, brand is based upon what others say about your company. Whether the talking being done is face-to-face or on an online platform, there is plenty of talking going on. What people say directly impacts your ability to attract clients and hire great employees.…
Building Legacy Through Community
Growing and sustaining any entity of lasting value and purpose takes deliberate intention and practice. Whether the entity is your company, a non-profit organization or membership driven association, the principles are simple to identify and more difficult to execute. Having said that, the rewards are immeasurable. Last week, I was in Tempe, AZ for the…
How Enthusiasm Translates into Results
On a scale of 1 to 10, how enthusiastic are you about beginning each day? As a business owner, or an employee who thinks like an owner, the attitude you bring each morning sets the tone for how the rest of team shows up to work. Simply put, smiles and positive energy translate into productivity…
Foundations of Excellence in Business Leadership
The search for finding purpose in life comes in many forms. In Luke Marusiak’s book, “Foundations of Excellence in Business Leadership,” his premise is that business, the company you work for or own, determines the purpose of your life. The author goes on to say that, “If a company determines your life’s purpose, it ought…
Measuring Employee Attitude vs Aptitude
“We teach I don’t know and punish I don’t care.” This team development concept came up during conversation when our neighbors were over for dinner. Bram is a Training Sergeant with the Port of Seattle Police and was explaining that if a police officer doesn’t know how to do something (I don’t know), then it…
Discovering the Ultimate Experience
An essential ingredient of realizing potential while building highly effective individuals and teams is teaching “how to get comfortable being just slightly uncomfortable.” At DirtFish in Snoqualmie, WA, this brand promise is delivered 7 days a week throughout the entire year. Last week, I learned from Malli Sheaffer that the most prestigious rally driving…
Does Your “New Employee” Marketing Suck
By all accounts, the economy is currently firing on all cylinders and many companies are growing to the point of reaching capacity constraints. With unemployment at an all-time low and voluntary quits up 40% since 2015, countless businesses are struggling to find good employees. If the old recruiting method of placing a boring job ad…
How Well Are You Received
Increasing self-awareness regarding how you are received by others is difficult; especially if you are the business owner and see the company through your eyes. By reversing the lens and observing what’s really going on inside your company from an employees’ perspective, will the view be similar, or will your eyes literally be opened to…
How to Increase Employee Loyalty
Have you ever noticed how some companies do a remarkable job of creating an environment where employees enjoy coming to work each day (and others do not?) Employees who bring a positive outlook to their job typically produce positive outcomes. The opposite it true too. Using weather conditions as an analogy, is your company workplace…
Do Your Clients Feel Cared For
In a technology driven world that seemingly rewards increasing depersonalization, smaller companies can effectively compete by incorporating quaint ideas like #BuldingCaringRelationships! into their business model and strategy. On a scale of 1 to 10, do your clients feel like you truly care about their well-being? If you don’t know the answer to this question, are…